Higher education institutes along with service companies are rapidly adopting the artificial intelligence-enhanced chats for their students. The ultimate aim of AIenhanced chats is to decrease the need of personal human assistance where the staff of higher education institutes are answering to the students' conventional information needs. Simultaneously, the advanced conversational AI are able to personalize their responses for students by identifying the parameters of contextual information and students' information needs which for far surpasses classic FAQ sections and non-contextual chatbots.
Personalized or adaptive services are integral part of AI-enhanced higher education service processes. AI-enhanced personalization provides new practices to create value for students, teachers and administration in education (Chassignol et al., 2018; Renz et al., 2020). The personalized services tailor the guidance or instruction based on the students' preferences, profiles, information needs or progress in the conversation. In addition to easily defined tailoring parameters, the more advanced chats interpret students' context or affective experiences for tailoring the conversation based on the students' undefined information needs. Although technology enabled personalized learning is popular research stream, majority of the current scientific research on personalized learning focuses on the traditional computer or
devices (Xie, et al. 2019). Thus, AI provides new research opportunities from the viewpoint of personalized learning in automating student services in higher education.
Literature review (Xie et al. 2019) shows that the research on the adoption of AI to personalized learning is very scant creating justifiable research gap.
In this study, we describe a case in which the AI-enhanced chat was adopted to the higher education institute. The study provides a case experiment for using
Front.ai platform in creating personalized student services. It utilizes natural language processing and machine learning in enabling personalized conversation. The platform combines semantic neurocomputing and learning algorithms to create conversations that adapt to the students' personal information needs. Since the aim of this study was to develop a new understanding of the adopting AI-enhance chats to the student services, the method we adopted is the case study approach (Eisenhardt & Graebner, 2007).
The experiences of this case experiment are promising yet the build phase has been slower than expected. The use cases were defined and team had earlier experience with several large scale IT system builds. Still the new technology skills adoption and building a demo utilizing external APIs with part-time developers has been relatively slow. The team has been leaning heavily on supplier side support (Front.ai and Headai.com). Therefore, adequate resourcing of skilled developers with dedicated time and partnering would be recommended for future deployments.
References:
Chassignol, M., Khoroshavin, A., Klimova, A., & Bilyatdinova, A. (2018). Artificial Intelligence trends in education: a narrative overview. Procedia Computer Science, 136, 16-24.
Eisenhardt, K. M. & Graebner, M. (2007). Theory Building from Cases: Opportunities and Challenges. Academy of Management Journal 50(1), 25-32.
Renz, A., Krishnaraja, S., & Gronau, E. (2020). Demystification of Artificial Intelligence in Education–How much AI is really in the Educational Technology?. International Journal of Learning Analytics and Artificial Intelligence for Education (iJAI), 2(1).
Xie, H., Chu, H. C., Hwang, G. J., & Wang, C. C. (2019). Trends and development in technology-enhanced adaptive/personalized learning: A systematic review of journal publications from 2007 to 2017. Computers & Education, 140, 103599.